Literatur zur TV+Online=Bewegtbild

Eine Übersicht von Artikeln und Büchern zum Themenkreis:

Berke, A., Fulton, G. and Vaccarello, L. (2014) The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers. 1st edn. Hoboken, New Jersey: Wiley.
Cristal, G. (2014) Ad Serving Technology. Understand the Marketing Revelation that Commercialized the Internet. 1st edn. Warszawa: Amazon Fulfillment.
Faulstich, W. (2012) Die Mediengeschichte des 20. Jahrhunderts. Paderborn: Wilhelm Fink Verlag.
Green, A. (2010) From Prime Time to My Time. 1st edn. London: WARC.
Hoffman, B. (2015) Marketers are from Mars, Consumers are from New Jersey. 1st edn. Warszawa: Amazon Fulfillment.

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